E-mail marketing is one of the simplest and most efficient web marketing tools. It’s not only effective, but also cheap – then, it’s not surprising that it’s so commonly used! Indeed, all of us sometimes receive newsletters and promo messages to our inboxes. However, it happens pretty often that we ignore them.
Why? Preparing an e-mail marketing strategy seems to be pretty simple, but in fact it’s not that easy to plan and track a really effective campaign. It demands paying attention to every detail, being very well-organized, following the strict schedule and doing all of the tasks on time. Then, we simply advise you what you should be aware of before starting an extremely effective e-mail marketing campaign. Check it out!
Attract the attention!
What is the most efficient thing to make followers open an e-mail, read article or click the link? Of course, it’s a title! If you want your audience get involved into your message, first you need to get their attention somehow. The title should be as intriguing as it’s possible to make them wanna read the rest of the content. Actually, this might be the main problem of inefficient advertisers – sometimes they’re not able to figure out convincing headers.
How to learn to create effective titles? Test them! Try different options and check out what kind of headers brings the best traffic. Modern applications allow you to measure the number of clicks, so you can easily find out how many people opened your e-mail. Remember: to make them effective, you always need to adjust them to your target audience. Are they teenagers, young women or maybe adults? And the age is not the only criteria! Find out what are they need and expectations and after a while you will be able to write really catchy titles.
Good content is a must!
Of course, catchy title is not the only important thing – the other one is a relevant content. No one who opens e-mail wants to receive a crap. If you don’t care about providing a valuable content, your followers will think that you are just a spammer. How to find a solution? Don’t send them anything that you wouldn’t be eager to receive yourself. Don’t be pushy with selling your products – focus on providing useful information! Maybe you won’t get an immediate results, but for sure your offer will meet the interest in a while.
How to find out what kind of content is the most relevant? Well, it really depends on your target audience which may be very differentiated. To be effective, you need to understand the needs and expectations of all of your followers. You can even provide different contents for different groups of customers! Then, it’s really important to know the specificity of your audience. What else?
Every single message should have a purpose. Of course, in general it’s all about increasing sales, but it’s rather a long-distanced aim. To be most efficient you should focus on every single message to find out what’s the actual point of the following content.
Remember: your customers agreed to receive your e-mails – don’t leave them disappointed!
Respect their time, don’t be pushy and try to build their trust. For sure in a while you will fully succeed in e-mail marketing.