We execute marketing for e-commerce based on the sales funnel, i.e. guiding the customer through the purchase path from the search to the purchase itself. We bring users to the online store, analyze their behavior, and tailor the content and functionality of the store to users’ expectations.
We tailor communication for the selected target group and buyer persona ensuring a positive brand experience. We take a holistic approach by creating sales and marketing strategies and implementing effective organic activities.
We carry out marketing services for both new and established online stores. We provide a comprehensive approach to e-store marketing, aiming to achieve the set goals. We advise clients on the choice of the right e-store platform (SaaS cloud stores, stores based on open source and dedicated solutions).
Comprehensive marketing service of online stores allows to achieve a synergy effect in the implementation of advertising activities. Combining different types of Internet marketing campaigns with the right analytics is the key to success in the e-commerce industry.
Based on the experience of the professionals of our e-commerce agency, we prepare the marketing strategy of the online store taking into account the target group, market characteristics and competition. We implement up-selling and cross-selling strategies to increase sales of selected products. Such data as the number of products, integrations with external systems, sales model, or necessary functionalities are analyzed in depth.
The main marketing goals are to increase sales, gain converting traffic and increase brand awareness of the online store among the target group. The specific goals for implementing marketing campaigns are to showcase the qualities of the store’s offerings, build an expert position, create customer relationships and educate the target audience.
Our e-commerce agency works on many important levels for any online store – we generate traffic through positioning campaigns, Google Ads and social media marketing activities. We analyze the customer path (customer journey), examine the store in terms of UX. In addition, there will be activities related to measuring the effectiveness of campaigns and ongoing maintenance of your online store.
Benefits of cooperation with LTB:
We implement campaigns taking into account client’s needs and requirements
As part of the promotion of the online store, we implement:
Image and marketing strategies for law firms and solicitors. Marketing activities taking into account the ethics of the industry.
Outstanding marketing campaigns for manufacturing companies. Effective employer branding campaigns.
Marketing strategies for medical brands. A comprehensive approach to promoting your clinic, practice and health product.
Marketing activities to build a tourism brand that is friendly to the target audience. Strategies for hotels, regions.
Building trust and credibility for financial companies and services. Image and sales campaigns for national and local brands.
Marketing and sales strategies for property developers. PR and branding of individual developments.
Comprehensive marketing activities for marketing platforms. Image and sales strategies. Expansion into foreign markets.
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