Google Ads campaigns

We operate transparently, we focus on achieving the projected ROI.
We implement strategies in the concept of customer journey.

Targeting the client’s strategic goals

Google Ads campaign is an ideal marketing solution for companies in various industries. The quick planning and implementation of the campaign allow for immediate advertising action. The capabilities of the Google Ads environment allow you to promote virtually any product, service, including local business. With Google Ads, it is possible to precisely reach the designated target group at a specific time. Campaign objectives can be varied – we implement campaigns with a focus on traffic, sales and brand image.

We provide:

• analysis of the specifics of the industry,
• selection of strategic keywords and URL mapping,
• informed planning and selection of effective techniques,
• action to increase advertising effectiveness,
• specialized support at every stage of the campaign,
• professionalism confirmed by Google Ads Certificate.

Write to us or call us. We will prepare a customized PPC campaign strategy!

Contact

Łukasz Jaworski
B2B Sales manager
+48 577 100 210

Targeting an audience group

Google Ads campaigns allow you to set ad visibility for:

• specific days – it is possible to publish your ad only on weekends, holidays, only on Mondays, etc.,
• selected hours – your ad can display at selected hours, times of the day (evening, morning, night, etc.),
• given region – Google Ads campaign allows promotion specified for a given locality, region, province, or territorial range.

We effectively run:

• Search network campaigns
• Ad network campaigns
• Video campaigns
• Campaigns under applications

• Local campaigns
• Smart campaigns
• Performance Max campaigns
• Product campaigns

Google Ads can become a primary marketing instrument, complementing other campaigns (SEO, PR) and boosting sales over a period of time. In particular, we recommend launching Google Ads campaigns for companies that care about seasonal sales.

Google Ads in customer journey strategy

When preparing to implement a PPC campaign, we analyze all the necessary business and marketing aspects of the company, brand. We verify the business environment, the target audience, prepare a marketing persona and on this basis we develop an action plan using the possibilities of Google Ads. We operate in the concept of customer journey taking into account the points of contact between customers and the brand and adapting messages to the expectations of users and the objectives of the campaign.

As part of the Google Ads campaign, we provide:

• preparation of Google Ads campaigns taking into account the requirements and preferences of the client,
• running and administering campaigns,
• constant optimization of campaigns, including checking effectiveness and constantly improving efficiency.

Convenient and transparent Google Ads tools allow you to monitor the results of your campaign on an ongoing basis – how many people it reaches and what interest it arouses.

Types of Google Ads campaigns

Ways to promote your brand using Google Ads tools include:

• Text campaigns – a way to make your ad appear above the search engine’s organic results.
• Graphic campaigns – the use of graphic creations that appear on sites that cooperate with Google as part of the Google Display Network.
• Remarketing – re-targeting Internet users who previously visited your site with your offer.
• Google Shopping product campaigns – allow you to promote your online stores’ offerings in response to a specific request. A graphic ad with the store name and price appears on the right side of the screen, next to the organic results.

We operate effectively not only in Poland.
We implement strategies in foreign markets.

Search network campaigns

Search advertising allows you to quickly reach users searching for products, services and solutions on the search engine. For the effectiveness of Google Ads campaigns, the selection of keywords is very important. When preparing a marketing plan, we verify the possibility of using phrases with the greatest potential in matching the stages of the customer path.

It is worth entrusting us with the service of running Google Ads campaigns because:

• we create campaigns tailored to the needs and requirements of a particular industry,
• we tailor ads to a selected, specific audience – we guarantee to reach people interested in the client’s products and services with the service,
• we set advertising to achieve specific goals,
• we analyze the campaign on a daily basis and remove ineffective advertising slogans,
• we constantly carry out monitoring of advertising campaigns.

We are a certified Google Ads partner, which is a guarantee of excellent knowledge of Ads tools and professionalism of the team.

Google Ads campaign plan:

Google Shopping product campaigns

Google Shopping, is an offer that is particularly attractive to those who sell online. Integrating your store’s products with Google Ads allows you to promote them directly in the search engine, which is where customers begin any search for the goods they are interested in.

If you run an online store, the Google Shopping service will allow you to promote your products on the first page of the search engine. This allows a user searching for a particular product to reach your store’s website and that is where they will finalize their purchase. In addition to the usual search engine results, listings for specific products will appear – the name of the item, its price and the name of the store where the shopping can be completed.

The presence of your products in the search engine allows you to increase your website traffic and the number of conversions. Google Shopping is a very effective form of advertising, because it reaches those who are initially interested in a specific type of products and are looking for information about them in the search engine. This allows you to achieve high efficiency and increase sales at low advertising costs.

The cost of using Google Shopping is shaped in a similar way to the use of Google Ads – the amount of the budget depends on several factors:

• competitiveness of selected keywords,
• the match of the search term,
• the fit of the landing page,
• CPC, or cost-per-click (cost-per-click) rate for product ads.

At LTB Agency, we make sure that our clients benefit from the effects of a well-prepared advertising campaign. We take advantage of the capabilities of Google Merchant Center, selecting tools to ensure that your products appear in the search engine alongside organic results. To ensure that our clients can effectively advertise their products in the search engine, we customize the product data according to the requirements of Google Merchant Center. Within the available budget, we optimize the costs of the advertising campaign so as to increase its effectiveness.

Google Shopping allows you to promote products directly on the search engine. Increase the number of conversions, build the image of a dynamic brand meeting customer expectations and shape your budget in an optimal way.

Google Ads in foreign markets

We run Google Ads campaigns abroad as well: Germany, Austria, Norway, Sweden, Switzerland and English-speaking countries. We provide reports on the campaigns on an ongoing basis. Every day we follow the trends of Internet users, we make sure that clients’ websites are visible on the established days and times.

We encourage you to check out the possibilities of implementing Google Ads campaigns with our certified agency. We invite you to contact us – we allow you to meet in our offices: Wroclaw and Bydgoszcz.

What’s next?

We are waiting to hear from you. Let us know your campaign goals.