Financial marketing
Effective marketing of financial brands
Effective marketing activities for the financial industry
Marketing activities in the financial services industry involve tailoring communications to the business audience, highlighting the qualities of the offer and presenting one’s brand as specialists in the field. At LTB, we focus on expertise and modern branding that allows you to stand out from the tedious competition.
We develop and implement promotional strategies for financial brands aiming to achieve the assumed KPIs: to increase the number of customers, improve reputation and achieve the image of experts in a given field.
We have been successfully working for financial brands for 15 years!
Marketing strategies for financial services industry players
Not only companies offering loans and advances, but also banks, companies handling online transactions, as well as companies offering virtual accounts (e.g. PayPal) or other financial services should adapt to the specific conditions for promoting and building a marketing strategy within the financial services industry. Each of them will care about slightly different marketing results, but all of them should use some basic operating principles and good practices of online marketing to effectively reach their customers. We work for multinational companies, national companies, but also local companies in the accounting services industry.
Focusing more specifically on the marketing effects that financial services companies may require from an effective online promotion strategy, the most common ones mentioned here include:
- gaining new leads,
- gaining redirects to the site (including sponsored ones),
- creation of accounts by customers,
- engagement and interaction on the site,
- expanding the database of people interested in services.
Given the above criteria and expectations, both inbound and outbound marketing can be good marketing choices for financial services.
The key to success, however, is to properly tailor the content conveyed to the potential audience and properly prepare the website so that it is the primary showcase for the brand online.
Get in touch about promoting your financial brand
Scope of our activities
LTB marketing for financial brands – 360° competence!
Nationwide promotion of the financial brand
When marketing financial services, it is important at every stage of planning, implementing and executing the strategy to ensure compliance with current regulations and recommendations of the OCCP and the Financial Supervision Commission regarding advertising of financial products. These institutions ensure, among other things, that the consumer is protected from the harmful practices of untrustworthy financial companies – misinformation about the terms of granting and repayment of credit, the duration of the contract, or so-called “crooks” in contracts scrupulously concealed in advertising messages. The rules relating to the transparency of the offer presented on websites, social media or advertisements apply to every channel of communication with a potential customer.
We match the scope of activities to the brand!
We choose the most effective forms of marketing.
A customized approach to financial services marketing
Each existing brand on the market has to struggle with competition, stand out with its offerings and present services that are attractive from the customer’s perspective not only because of attention-grabbing marketing activities. That’s why we customize the design of activities and website for each client individually, focusing on highlighting the most important features and advantages of the company’s offer.
If you need help with Internet marketing activities in the financial industry, fill out the form and consult with LTB specialists on the preparation of a customized offer for your company.
We implement campaigns that take into account
customer’s needs and requirements
Advantages of working with LTB agency
- holistic approach to financial marketing,
- stable and predictable cooperation,
- transparency of expenses,
- flexibility and alignment of scope with brand objectives,
- 40 specialists in the team at your disposal,
- experience in financial marketing since 2009,
- constant marketing and technical assistance,
- consulting at every stage of cooperation.
We match the scope of activities to the client! We choose the most effective forms of financial marketing based on the client’s goals, target group and financial capabilities.
We operate for many industries
Law
Law firm Marketing
Image and marketing strategies for law firms and solicitors. Marketing activities taking into account the ethics of the industry.
Production
Marketing for manufacturing company
Outstanding marketing campaigns for manufacturing companies. Effective employer branding campaigns.
Medicine
Medical marketing
Marketing strategies for medical brands. A comprehensive approach to promoting your clinic, practice and health product.
Tourism
Tourism marketing
Marketing activities to build a tourism brand that is friendly to the target audience. Strategies for hotels, regions.
Finance
Marketing financial institutions
Building trust and credibility for financial companies and services. Image and sales campaigns for national and local brands.
Real Estate
Marketing for developers
Marketing and sales strategies for property developers. PR and branding of individual developments.
E-Commerce
Marketing for e-commerce
Comprehensive marketing activities for marketing platforms. Image and sales strategies. Expansion into foreign markets.
Ecology
What’s next?
We look forward to hearing from you. Identify your goals and contact us
RECEIVE PROPOSAL FOR ACTION
Based on the information sent,
we will prepare a campaign
proposal tailored to your goals.
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