Financial marketing

Effective marketing of financial brands

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Effective marketing activities for the financial industry

Marketing activities in the financial services industry involve tailoring communications to the business audience, highlighting the qualities of the offer and presenting one’s brand as specialists in the field. At LTB, we focus on expertise and modern branding that allows you to stand out from the tedious competition.

We develop and implement promotional strategies for financial brands aiming to achieve the assumed KPIs: to increase the number of customers, improve reputation and achieve the image of experts in a given field.

We have been successfully working for financial brands for 15 years!

Marketing strategies for financial services industry players

Not only companies offering loans and advances, but also banks, companies handling online transactions, as well as companies offering virtual accounts (e.g. PayPal) or other financial services should adapt to the specific conditions for promoting and building a marketing strategy within the financial services industry. Each of them will care about slightly different marketing results, but all of them should use some basic operating principles and good practices of online marketing to effectively reach their customers. We work for multinational companies, national companies, but also local companies in the accounting services industry.

Focusing more specifically on the marketing effects that financial services companies may require from an effective online promotion strategy, the most common ones mentioned here include:

  • gaining new leads,
  • gaining redirects to the site (including sponsored ones),
  • creation of accounts by customers,
  • engagement and interaction on the site,
  • expanding the database of people interested in services.

Given the above criteria and expectations, both inbound and outbound marketing can be good marketing choices for financial services.

The key to success, however, is to properly tailor the content conveyed to the potential audience and properly prepare the website so that it is the primary showcase for the brand online.

Get in touch about promoting your financial brand

 

Contact
Łukasz Jaworski
B2B Sales Manager
+48 577 100 210

Scope of our activities

LTB marketing for financial brands – 360° competence!

SEO

SEO

Successful positioning of financial websites in SXO strategy.

Web development

Web
development

Flexible and impressive websites for financial brands.

Social media for financial brands

Social
media marketing

Engaging social media strategies for financial brands.

Public relations for financial companies

Public
Relations

Out-of-the-box and inspiring communication strategies in the financial industry.

Graphic desing for the financial industry

Graphic
Design

Graphic designs tailored for the financial industry.

Marketing outsourcing

Marketing
outsourcing

Comprehensive marketing services for financial companies.

Marketing consulting

Marketing
consulting

Consulting and strategic marketing advice for financial companies.

Corporate Identity

Corporate
Identity

Memorable and striking financial brand visual identity.

Nationwide promotion of the financial brand

When marketing financial services, it is important at every stage of planning, implementing and executing the strategy to ensure compliance with current regulations and recommendations of the OCCP and the Financial Supervision Commission regarding advertising of financial products. These institutions ensure, among other things, that the consumer is protected from the harmful practices of untrustworthy financial companies – misinformation about the terms of granting and repayment of credit, the duration of the contract, or so-called “crooks” in contracts scrupulously concealed in advertising messages. The rules relating to the transparency of the offer presented on websites, social media or advertisements apply to every channel of communication with a potential customer.

We match the scope of activities to the brand!
We choose the most effective forms of marketing.

A customized approach to financial services marketing

Each existing brand on the market has to struggle with competition, stand out with its offerings and present services that are attractive from the customer’s perspective not only because of attention-grabbing marketing activities. That’s why we customize the design of activities and website for each client individually, focusing on highlighting the most important features and advantages of the company’s offer.

If you need help with Internet marketing activities in the financial industry, fill out the form and consult with LTB specialists on the preparation of a customized offer for your company.

We implement campaigns that take into account
customer’s needs and requirements

Advantages of working with LTB agency

  • holistic approach to financial marketing,
  • stable and predictable cooperation,
  • transparency of expenses,
  • flexibility and alignment of scope with brand objectives,
  • 40 specialists in the team at your disposal,
  • experience in financial marketing since 2009,
  • constant marketing and technical assistance,
  • consulting at every stage of cooperation.

We match the scope of activities to the client! We choose the most effective forms of financial marketing based on the client’s goals, target group and financial capabilities.

We operate for many industries

Law

 

Law firm Marketing

Image and marketing strategies for law firms and solicitors. Marketing activities taking into account the ethics of the industry.

more… >

Production

 

Marketing for manufacturing company

Outstanding marketing campaigns for manufacturing companies. Effective employer branding campaigns.

more… >

Medicine

 

Medical marketing

Marketing strategies for medical brands. A comprehensive approach to promoting your clinic, practice and health product.

more… >

Tourism

 

Tourism marketing

Marketing activities to build a tourism brand that is friendly to the target audience. Strategies for hotels, regions.

more… >

Finance

 

Marketing financial institutions

Building trust and credibility for financial companies and services. Image and sales campaigns for national and local brands.

more… >

Real Estate

 

Marketing for developers

Marketing and sales strategies for property developers. PR and branding of individual developments.

more… >

E-Commerce

 

Marketing for e-commerce

Comprehensive marketing activities for marketing platforms. Image and sales strategies. Expansion into foreign markets.

more… >

Ecology

 

Environmental marketing

Organic strategies tailored to brand, product, service and audience.

more… >

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What’s next?

We look forward to hearing from you. Identify your goals and contact us

LET'S TALK

LET’S TALK
Łukasz Jaworski

Łukasz Jaworski
B2B Sales Manager
office@ltb.media
+48 577 100 210

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and additional details
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Based on the information sent,
we will prepare a campaign
proposal tailored to your goals.

Our partners

Wrocławska Akademia Biznesu - partner of the LTB marketing agencyDIG - partner of the LTB marketing agencyUniwersytet Ekonomiczny - partner of the LTB marketing agencyFirma Rodzinna - partner of the LTB marketing agency