Marketing activities in the financial services industry involve tailoring communications to the business audience, highlighting the qualities of the offer and presenting one’s brand as specialists in the field. At LTB, we focus on expertise and modern branding that allows you to stand out from the tedious competition.
We develop and implement promotional strategies for financial brands aiming to achieve the assumed KPIs: to increase the number of customers, improve reputation and achieve the image of experts in a given field.
Not only companies offering loans and advances, but also banks, companies handling online transactions, as well as companies offering virtual accounts (e.g. PayPal) or other financial services should adapt to the specific conditions for promoting and building a marketing strategy within the financial services industry. Each of them will care about slightly different marketing results, but all of them should use some basic operating principles and good practices of online marketing to effectively reach their customers. We work for multinational companies, national companies, but also local companies in the accounting services industry.
Focusing more specifically on the marketing effects that financial services companies may require from an effective online promotion strategy, the most common ones mentioned here include:
Given the above criteria and expectations, both inbound and outbound marketing can be good marketing choices for financial services.
The key to success, however, is to properly tailor the content conveyed to the potential audience and properly prepare the website so that it is the primary showcase for the brand online.
Successful positioning of financial websites in SXO strategy.
Flexible and impressive websites for financial brands.
Engaging social media strategies for financial brands.
Out-of-the-box and inspiring communication strategies in the financial industry.
Graphic designs tailored for the financial industry.
Comprehensive marketing services for financial companies.
Consulting and strategic marketing advice for financial companies.
Memorable and striking financial brand visual identity.
When marketing financial services, it is important at every stage of planning, implementing and executing the strategy to ensure compliance with current regulations and recommendations of the OCCP and the Financial Supervision Commission regarding advertising of financial products. These institutions ensure, among other things, that the consumer is protected from the harmful practices of untrustworthy financial companies – misinformation about the terms of granting and repayment of credit, the duration of the contract, or so-called “crooks” in contracts scrupulously concealed in advertising messages. The rules relating to the transparency of the offer presented on websites, social media or advertisements apply to every channel of communication with a potential customer.
Each existing brand on the market has to struggle with competition, stand out with its offerings and present services that are attractive from the customer’s perspective not only because of attention-grabbing marketing activities. That’s why we customize the design of activities and website for each client individually, focusing on highlighting the most important features and advantages of the company’s offer.
If you need help with Internet marketing activities in the financial industry, fill out the form and consult with LTB specialists on the preparation of a customized offer for your company.
We implement campaigns that take into account
customer’s needs and requirements
We match the scope of activities to the client! We choose the most effective forms of financial marketing based on the client’s goals, target group and financial capabilities.
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