Project completed for:

A marketing campaign called “Active Woman” for the Lower Silesian Chamber of Commerce consisted of various elements to encourage employers to hire women. Social media graphics were designed to grab the attention of the audience and get them to click on the ad. We tried to maintain a consistent visual style in line with the campaign’s slogan, “Active Woman.” Videos in the form of animations were created to introduce potential employers to the benefits of hiring active women and to show that women are capable of coping in many fields and achieving success. We are convinced that the “Active Woman” campaign has helped to raise public awareness of the employment of women and contributed to changing the perception of women in the labor market.

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