INNOVA IT’s new visual identity was specifically designed with the target group in mind, in order to further attract the attention of potential customers and stand out from the competition. The design process began with an analysis of the market and the preferences and expectations of INNOVA IT’s target group. Then, our design team developed a unique logotype that reflects the nature of our client’s business in a simple yet expressive way. With a new, consistent and distinctive image, INNOVA IT can now even more effectively attract attention and increase its presence in the IT industry.