The design of the billboard for RAI was aimed at attracting the attention of potential customers and encouraging them to learn more about the company’s offerings. The billboard featured the RAI company logo and important contact information, such as phone number and website address. In addition, we placed an advertising slogan to attract attention and encourage people to get acquainted with the apartments’ offer. The design of the billboard refers in appearance and layout to RAI’s website, which is intended to ensure a consistent and professional image of the company. We created the design in such a way that it stands out from other ads in the area and attracts the attention of potential customers.