Marketing consulting – Marketing consulting and advisory for companies

We provide one-time consulting projects
and long-term marketing support!

Types of marketing consulting

We carry out marketing consulting and consulting at every stage of development of the company, brand. We can divide marketing consulting into 2 areas:

1. Strategic marketing consulting

Dedicated consulting for management boards and marketing directors. Strategic marketing consulting is aimed at transforming the way a company views marketing and helps it use resources more effectively in the long term to achieve success in the market. It is an advanced consulting service that can contribute to significant growth and development of an organization. The goal of strategic marketing consulting is a thoughtful, long-term approach to marketing throughout the company.

2. Marketing consulting for selected departments

Consulting deals with specific areas of marketing operations. Our specialists can help optimize activities in the area of digital marketing, including SEO, social media marketing, email marketing, etc., as well as in areas of traditional marketing. As part of consulting, we work with representatives of organizations. Marketing consultations are designed to strengthen departments and contribute to better business results for organizations.

We provide professional consulting services ranging from one-time consultations on selected issues to comprehensive consulting support. We are flexible – we adapt to the needs of our clients. Marketing consultations can cover various areas of a company’s operations – sales departments, product departments, marketing and advertising, customer service and research and development.

Inform us about the scope of consulting services. We will immediately proceed with the analysis.

WRITE TO US

Łukasz Jaworski
B2B Sales Manager
+48 577 100 210

Who are marketing consultations for?

Marketing consultations are designed for a variety of entities at different stages of development.

Company boards and marketing directors

Strategic consultations to launch new products, increase the effectiveness of marketing activities and brand outreach.

Representatives of companies and ecommerce

Small and medium-sized companies often don’t have the resources or marketing experts on staff. Marketing consultation allows them to benefit from the expertise of specialists who can help develop an effective marketing strategy, optimize operations and increase competitiveness in the market.

Emerging startups

Startups that are just starting out can benefit from marketing consultations to determine the right growth path, effectively promote their products/services and gain their first customers.

Non-profit organizations

Marketing consultations are also valuable for nonprofit organizations that want to increase their visibility and effectiveness by attracting more donors and supporters of their mission.

Individual entrepreneurs and freelancers

Individuals who run their own small businesses or operate as freelancers can benefit from marketing consultations to better understand their target audience, increase online visibility and develop their services or products.

Marketing consulting – a strategic approach to branding

Marketing consulting is a service provided by marketing professionals who advise companies and organizations on marketing and business strategy. Marketing consultants are experts in the analysis of marketing activities, marketing strategy, trends and effective promotional strategies.

The main goal of marketing consulting is to help clients achieve their marketing goals and increase the effectiveness of marketing activities. Marketing consultants advise on how to achieve the set marketing and sales goals in the context of a company’s business situation.

The scope of consulting includes, among others:

• marketing strategies and plans,
• KPIs of marketing activities,
• building a marketing department,
• support in recruiting marketing specialists,
• employer branding,
• personal branding,
• marketing goals and budgets,
• directions of marketing activities,
• verification of audience,
• analysis of competitors’ activities,
• brand communication style,
• IT technical consulting,
• strategy of activities in foreign markets,
• promotion in Google and other search engines,
• social media – brand promotion and customer service,
• SXO audits,
• social media audits,
• e-commerce audits,
• Google PR,
• Public Relations,
• brand image consistency analysis,
• sales funnel audit,
• verification of customer journey assumptions,
• UX audit of online stores and company websites,
• marketing training.

We analyze the needs of the companies and brands in question, preparing the most appropriate proposals for action. We train our clients’ marketing teams and support management departments in strategic business plans.

We provide:

• One-time consulting
• Regular strategic consulting
• Marketing workshops

• Design consulting
• Support of specialists
• Preparation of strategies, schedules

Objectives of marketing consultation

The objectives of marketing consultations can be varied, and their specific scope depends on the needs and requirements of the organization, the market situation, and audience groups. Other goals are for consultations within selected fields, others for strategic consultations. At LTB, we take an individual approach to each brand and support the representatives of the organization even after the end of cooperation, supporting companies holistically, as part of the outsourcing of marketing services and operationally.

Among the main objectives of marketing consultation we can include:

1. Development of a marketing strategy, or support in the preparation. The multifaceted approach of our managers allows us to effectively determine the baseline, objectives and ways to achieve results.

2. Increasing brand awareness. Marketing consultation can be directed at increasing brand recognition among customers and potential customers.

3. Customer loyalty. Marketing consultants can help develop strategies to retain existing customers and build brand loyalty. Loyalty programs, personalizing communications or creating a positive customer experience can be elements of these activities.

4. Optimization of marketing activities. Marketing consultation can aim to analyze and optimize marketing activities to increase their effectiveness and return on investment.

5. Identification of marketing mistakes. Comprehensive analysis of marketing mistakes made in operational and strategic activities.

6. Development and verification of sales funnel and customer journey analysis. We verify what the customer path looks like and what are the methods to improve marketing activities in each stage of the sales funnel.

7. Verification of audience groups and marketing persona. We analyze the developed audience groups and verify the communication styles tailored under each persona.

8. Evaluation, change of marketing communications. We verify the adaptation of the communication style to the audience group in relation to the products and services offered.

9. Implementation of new products, brands on the market. In the case of expansion of the company into new markets or the implementation of new products, our consultants can help develop an appropriate strategy to enter and gain a foothold in this market.

10. Sales growth. A very broad aspect of analysis that includes customer outreach channels, sales funnels, current promotional activities.

The objectives of marketing consulting can be varied. Our experience allows us to properly identify goals and problems and suggest ways to develop the brand.

We support boards of directors, marketing managers
and entrepreneurs. We also provide consulting
of selected marketing fields for specialists.

Internet consulting

The Internet is a powerful tool and a sphere for the fastest development of very diverse entities. It carries opportunities for any business to reach new customers regardless of geopolitical conditions and enables the provision of modern, innovative services.

We have extensive experience in Internet activities, we support companies in selecting the best Internet products and strategies to achieve their goals.

Range of consulting services:

• consulting on the start-up of the company on the Internet,
• branding of products and services based on Internet tools,
• Internet addresses – acquisition, brokering domain acquisitions and purchases, all formal matters, including ownership,
• domain investments,
• infrastructure for websites and e-mail,
• website – project audit, design, implementation and supervision,
• e-commerce – legal and functional solutions, audits of online stores, preparation of automation solutions,
• SSL certificates – paperwork, sales and implementation,
• data security strategy and assistance in securing against attacks,
• legal assistance as an industry expert.

We provide a comprehensive approach to the client at every stage of business development.

Marketing consulting includes:

Cooperation with universities

We are actively involved in the education of Wroclaw students. We are partners with local universities for which we implement educational and internship projects.

We organize postgraduate studies and specializations in master’s degree programs. Our specialists are lecturers at full-time, part-time and postgraduate studies.

We support students by implementing effective internship projects and practical studies that allow us to combine academic education with company practice.

Academic cooperation allows us to develop the ability to transfer knowledge and experience, which translates into cooperation with clients.

FAQ

Questions you should know the answers to:

What’s next?

We are waiting to hear from you. Concretize your requirements and contact us.

Consult with us about your expectations!

Take the first step and schedule a no-obligation meeting during which we will clarify all your doubts.

WRITE TO US