Employer branding – building employer image

Every employer brand has a story to tell!
We’d love to help tell it!

Employer branding strategy

When developing an employer branding strategy, we act on the basis of the target audience, the current macro and microeconomic situation, the communication style of the brand as a whole, brand awareness and goals. We strive for consistency in marketing communications to ensure integration of the employer brand with the consumer brand. We take advantage of the synergy effect in marketing.

We analyze and search for the good qualities of the employer brand, expose its authenticity and listen to the internal, authentic voice of employees.

We focus on the experience and perception of the brand by employees and candidates. We use out-of-the-box activities as part of the employer’s internal PR. We support and execute employer brand image changes that allow us to increase employee engagement and trust. We delegate the competence of our team providing a wide range of activities.

Thanks to our comprehensive approach and wide range of services, we implement recruitment marketing resulting in increased reach and effects of activities to attract job candidates.

Employer branding strategy includes:

• Identifying the unique characteristics and values of the employer
• Creating a consistent image
• Internal communication
• Building an internal community
• Telling employees’ stories
• Monitoring and evaluating the effectiveness of the strategy
• Building an employer brand in the market

Employer branding strategy is an ongoing process and requires a well-organized branding agency. A well-managed employer branding strategy can help attract, retain and motivate the best employees, but also highlight the righteous and authentic experience.

Use our expertise and outline your goals and expectations for employer branding.

WRITE TO US

Łukasz Jaworski
B2B Sales Manager
+48 577 100 210

Scope and tools of employer branding activities

An employer branding strategy is a set of activities and plans that a brand undertakes to build and promote its image. Important in this aspect is the maximum specification and use of available traditional and offline marketing tools. As part of employer branding activities, we use the following tools.

Employer branding strategies

We develop strategies to build brand image, but also to achieve recruitment goals.

Recruitment marketing

We promote the employer in the labor market and implement activities to attract suitable candidates to the organization.

Development and implementation of internal and external campaigns

We build brand awareness and engagement among employees and potential candidates using refined internal and external campaigns.

Photo and video services

We create compelling visual materials that will attract the attention of potential candidates, influence internal image and shape the culture of the brand and its resources.

Design – graphic services

We help create a consistent visual identity for the company, we use diverse forms in employer branding activities.

Workplace – development and implementation

We develop and implement workplaces as spaces that express the company’s ambitions and brand characteristics.

Webdesign

We prepare websites used for recruitment marketing, but also for external and internal campaigns.

PR services

We provide coordinated communication activities that expand employer brand awareness.

CSR campaigns

We help create and promote socially responsible campaigns, influencing the attraction of talent, new candidates but also the activation of current staff.

Media monitoring

We monitor and manage brand image in social media, local media and search engines.

Events

We develop non-trivial but effective corporate and industry events to increase the connection between employees and the company.

Social media marketing

We advise and act on employer branding strategies on social media platforms, helping to build a positive employer brand image.

Onboarding programs

We create out-of-the-box onboarding programs conveying employer brand values from the first moments, and even before, in a new work environment.

Developing an Employer Value Proposition

We define and properly communicate the values communicated by the employer to its employees.

Employee advocacy

We create concepts and implement a strategy for active promotion of the brand, its values by the employees themselves.

Brand ambassadors

We define an action plan and use selected individuals to more actively promote the employer’s brand.

Consulting

We offer one-time or ad hoc consulting straight from experts in employer branding.

Storytelling

We create and spread stories and narratives that convey the brand’s culture, characteristics and values.

We take a flexible approach to each employer brand, adapting the scope of tools and cooperation to the company’s situation and goals. We guarantee a transparent approach to marketing spending and commitment. We identify with our clients’ brands.

We provide:

• Identification of brand differentiators
• Identification of brand vision, mission and values
• Developing consistent communications

• Organizing events and activities
• Implementation of employee advocacy strategies
• Preparation of schedules

Recruitment marketing

The overall effort to promote an employer to candidates for the recruitment process is referred to as recruitment marketing. Recruitment marketing is one element of the broader whole that is employer branding. The purpose of recruitment marketing is to increase the visibility of offers, influence the awareness of candidates at various stages of contact with the employer brand and expose the qualities of a particular company.

At LTB, we provide an individual approach to each recruitment process, selecting tools and the scope of activities for different industries – we function differently when dealing with the IT industry, and differently when promoting a logistics brand.

Depending on the strategy adopted, we provide:

1. Reaching passive candidates

2. Branding of the employer and all communications

3. Use of diversified channels

4. Basing activities on the principles of the sales funnel

5. Personalization of messages

6. Implementation of gamification strategies in recruitment marketing

7. Performance analysis

8. Creation of job offers

Recruitment marketing as an important point of employer branding should be consistent graphically and in terms of awareness with all brand elements. At LTB, we know how different business sectors can work together to achieve increased results for different purposes.

We reach out to passive candidates. We strive for an impressive
first contact and an effective last contact.

Employer Value Proposition

A key element of an employer branding strategy is the development of an EVP. The EVP, or Employer Value Proposition, is all the benefits and values offered by a brand to its employees. The purpose of identifying and crafting an Employer Value Proposition is to increase the ability to attract, retain and motivate employees and candidates through clear and compelling messages outlining the advantages of the company as an employer.

At LTB, we undertake an analysis of the situation inside the client’s organization in an attempt to find out the answers to the questions:

• What contributes to applying to a particular company?
• Why should employees stay with the chosen company for a longer period of time?
• Would employees recommend the employer to friends and family?
• How does the employer compare to competitors?

We examine the material and emotional benefits of the satisfaction of functioning within a particular company. We verify the degree of identification with the employer’s brand and identification with the company’s goals and values. Based on the analysis , we identify key elements for improvement within the Employer Velue Proposition. We engage, within the framework of internal employer branding, individual employees to participate in the changes, thus integrating the staff with the employer brand.

As part of employer branding, we guarantee:

What’s next?

We are waiting to hear from you. Concretize your requirements and contact us.